Healthcare is a raging dumpster fire. We founded Canexxia out of our experience in caring for our dads and moms at home. Go to any industry conference and you'll hear "manage outcomes" and "a complex inter-connection of providers". What you won't hear are the realities in the home after those inter-connected providers take a swipe at the pool of insurance money. Jeff Bezos says it best, "your margin is my opportunity". And ending the strangle hold on patient options has created huge margins. The good news is it's in the basics - a ruthless focus on customer satisfaction. Sure, at Canexxia, we will make managing complex healthcare simple. And we'll do it by putting the customer at the center of it all. Canexxia is reinventing home healthcare.
Meet Our Founding Team
Built on everything we learned from nearly 30 years in the trenches building businesses, Canexxia is a company focused on the future of Healthcare
Mr. Jourdan was founder, Chairman, and CEO of Retire3 Publishing (R3), a Phoenix-based publishing company. Mr. Jourdan started the company with a $25,00 loan and grew it to $26 million just 3 years later. At the time of his decision to retire, R3 had topline revenue of $48 million.
Since his exit from R3, Mr. Jourdan has launched products in CPG, publishing, and health care. He is directly responsible for creating over $80 million in market capitalization for his companies in the last five years.
Mr. Jourdan brings unique and exceptional post- transaction expertise as a result of his wide-ranging career as an algorithmic trader, digital marketer, and CEO.
Maceo Jourdan Founder
Marty M. Fahncke has over 30 years of experience in building and growing companies.
Startup Rapid Growth: Marty grew Williams Worldwide International to become one of the largest direct response agencies in the world, with revenue growth from $0 to $300 million/annual doing business in 70 countries.
Rapid Growth: As President of Thane Internet Group, helped build Thane International from $79 million to $600 million (including the division he grew from $0 to $30 million) He joined Thane International as the President of Thane Internet Group. The company had just been acquired by PE firm HIG Capital, and they brought Marty on to grow the brand new internet/e-commerce business from the ground up, as well as serve on the Acquisitions Team, which included sourcing acquisitions, due diligence, and integration of new entities into holding company.
Company turnaround: Took over as Director of direct marketing agency Gragg Advertising which had dropped from $60 million in revenue to $40 million due to management issues and government regulatory issues (for-profit education sector). Within 6 months, had executed a complete turnaround, which included trending revenues of $55 million. I also discovered a previously unknown “hidden asset” which resulted in $350,000 per month in direct bottom line profit on a resource that was previously being discarded.
Growth: As CMO of e-commerce company Barton Publishing, built revenues from average of $10k/day to over $40k/day, then implemented an influencer campaign featuring Mike Huckabee and Rush Limbaugh to increase revenues to $120,000/day.
Startup Growth: In role of CMO of Wholetones Inc, an E-commerce start-up which notched profitability from day one, and grew to $35 million, Innovative actions there included expansion of online marketing over to TV, where the product line launched on QVC doing over $400,000 in the first 8 minutes.
Marty Fahnke Partner
Malton Schexneider, PT, MMSc
A world-renowned therapist, Malton has published nearly 50 studies, therapy courses and peer-reviewed papers.
In his 30-year career, Malton has taught at the University of Louisville, managed his own 300-person therapy clinic and developed cutting-edge pain reduction therapies in use today world-wide. The largest of it’s kind in the world, Malton’s practice was the go-to choice for the likes of Barry Manilow.
Malton is an experienced Healthcare executive with an MS in Orthopaedic Physical Therapy and has Clinical Fellowships at the atlanta Back Clinic, Physical Therapy Associates, and the Gunderson Lutheran Sports Medicine Center.
Malton SchexneiderEVP Therapaeutics